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Who is Jumbo?

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Who is Jumbo
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‘De Leukste Boodschap’ (the most enjoyable shopping experience)

At Jumbo, we want customers to have a great shopping experience. We want it to be a bit of a celebration instead of a daily chore. We make tasty and healthy food easily accessible to everybody. We don't do this alone. We do this with all our employees and cooperation partners. Always while considering people, animals and the environment. We ask ourselves if we can do better each and every day: more efficient, healthier or more enjoyable for our customers. We are right in the middle of society as a supermarket company and we work on the present for the future.

‘A colourful history

It all started in 1921 with Johan van Eerd and his food wholesale business. The first stores were added in the 1960s. In 1983, his son, Karel van Eerd, opened the first Jumbo supermarket in ‘s-Hertogenbosch and more Jumbo stores followed quickly during the course of the 1980s. In 1996, Karel opened together with his children Colette, Frits and Monique a unique supermarket based on the new Jumbo formula. Where the customer has the highest priority and built on the following pillars: lowest price, broadest product range and best service. It turned out to be a great success.

Various new stores and takeovers followed: ranging from Konmar (2007) and Super de Boer (2009) to the takeover of C1000 (2012) and Emté (2018). In 2019, Jumbo set its foot on Belgian soil and now Jumbo has nearly 700 stores. And in 2021, we have something special to celebrate: the centenary of the family-run business!

It’s what we believe in and it’s our goal

It all started in 1921 with Johan van Eerd and his food wholesale business. The first stores were added in the 1960s. In 1983, his son, Karel van Eerd, opened the first Jumbo supermarket in ‘s-Hertogenbosch and more Jumbo stores followed quickly during the course of the 1980s. In 1996, Karel opened together with his children Colette, Frits and Monique a unique supermarket based on the new Jumbo formula. Where the customer has the highest priority and built on the following pillars: lowest price, broadest product range and best service. It turned out to be a great success.

Various new stores and takeovers followed: ranging from Konmar (2007) and Super de Boer (2009) to the takeover of C1000 (2012) and Emté (2018). In 2019, Jumbo set its foot on Belgian soil and now Jumbo has nearly 700 stores. And in 2021, we have something special to celebrate: the centenary of the family-run business!

The unique Jumbo formula

In 1996, when we opened the first store based on the Jumbo formula, customers wanted the best quality and service for the lowest possible price. That may be a long time ago, but customers still demand the same. We also keep an eye on the world around us and cater for this.
Best service + Broadest product range x Lowest price
  • We do all we can to ensure customers have a more enjoyable, pleasant shopping experience each and every day. We are only satisfied when our customers are satisfied which is only possible if we provide service and go the extra mile in order to exceed customer expectations.
  • Indeed, our product range is complete. Our broad and relevant product range ensures our customers never have to go to another store. If our customers tell us a product is not available, we provide an alternative or make sure we have it next time.
  • We guarantee our low prices. The receipt proves it. After all, we strongly believe tasty and healthy food should be affordable to everybody.

Discover our 7 Zekerheden (7 Certainties)

In 1996, when we opened the first store based on the Jumbo formula, customers wanted the best quality and service for the lowest possible price. That may be a long time ago, but customers still demand the same. We also keep an eye on the world around us and cater for this.
1. Save more with us
At jumbo you'll pay the lowest price. if a permanent price is lower somewhere else, we change the price and you will get the product for free as a thank you!
2. Service with a smile
Our service always goes that little bit further. You can always count on our personal service in our stores and at our Pick Up Points.
3. For all your shopping
We have the broadest supermarket product range at Jumbo. Is something missing? We will provide an alternative or will ensure the product is delivered to store for you.
4. Fresh really means fresh
At Jumbo, fresh is guaranteed to be fresh. We carefully select the best fresh products. Product with today's date? You can take the product home for free as a thank you for reporting it.
5. Shopping made easy
Fast and easy shopping: this is what shopping made easy means. In our stores, at our Pick Up Points and, of course, online. Are you the fourth person in the queue in the store? Free shopping!
6. Not fully satisfied?  Money back guarantee!
We are only satisfied when you are more than just satisfied. If you are still not fully satisfied, you can have a replacement product or your money back.
7. Your preferences are key
We would really like to know your opinion. Please pass it on so that we can provide you with an even better service.

Stores & restaurants

Jumbo offers a wide choice to its customers through various channels. Wherever, whenever and however they want it.  In our stores, customers can choose from the broadest product range and will get the best service. Food experience also plays a key role at Jumbo. At the Jumbo Foodmarkt venues, the best of Jumbo and La Place comes together. Customers will find everything under one roof in relation to tasty food. From a fantastic and extensive (fresh) product range to a bite to eat at the attractive Foodcafé. With the Jumbo City convenience stores, we cater for the various customers who are located in city centres to work, study, shop and live.  Since 2016, La Place with restaurants in both the Netherlands and across the border has been a part of Jumbo.

Private and business customers can easily do their shopping fast through Jumbo.com and the Jumbo app when it suits them.

Organisation

Jumbo wants to be everywhere the customer is. We build on a well-considered omnichannel proposition with our various formulas especially in the Netherlands and, since 2019, in Belgium. Jumbo is also the owner of the La Place food service formula and the Smulweb nutrition and recipe platform with more than three million unique visitors per month.

Board of Directors:
Jumbo is completely the property of the Van Eerd family. Karel van Eerd is the chairman of the Board of Directors. Frits van Eerd is the Chief Executive Officer and Colette Cloosterman-van Eerd is the Chief Customer Officer. Together with Chief Financial Officer Ton van Veen and Chief Operating Officer Cees van Vliet, they form the Jumbo Board of Directors. They are responsible for the strategic management of Jumbo Groep Holding BV.

Passion and entrepreneurship in facts & figures

Down the years, Jumbo has grown to be the second largest supermarket chain of the Netherlands and the first stores are also a fact in Belgium. 1996 was the year in which the first store opened in the Netherlands based on the unique Jumbo formula. The adjacend image shows how Jumbo has developed since then. Want to find out more about Jumbo in facts and figures? Be sure to visit www.jumborapportage.com (in Dutch).

Sustainable shopping

Regardless of whether this concerns better animal welfare, stopping food waste, energy-efficient stores and trucks or helping customers to eat and live in a healthier way. As a family-run business, we are at the centre of society and we feel responsible for the world around us now and in the future. Near-by and further away.

At Jumbo, we consider people, animals and the environment in relation to everything we do. Ranging from the living environment of chickens to the packaging (or not) of our vegetables and the journey a product makes before it is on our shelves. Each and every day, we ask ourselves if we can do better. Can we do it more efficiently, can we reduce the burden and can we be healthier? Absolutely! This is what we are working hard on together with suppliers, farmers and our customers. Because together we make a world of difference.